Course Overview:

Learn the fundamentals of digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing. Gain hands-on experience with digital tools and platforms to create and manage effective marketing campaigns.

Duration: 4+2 months

Introduction to Digital Marketing and AI

Overview of Digital Marketing
Current Trends and Successful Campaigns
Introduction to AI in Marketing
Practical Workshops and Assignments

AI-Powered Personalization

Personalization Techniques and Challenges
AI Tools for Personalization
Implementing Personalized Marketing Campaigns

Customer Insights and Predictive Analytics

Data Analysis in Marketing
AI for Customer Insights
Predictive Analytics Tools and Techniques

Automation in Digital Marketing

Marketing Automation Basics
AI-Driven Chatbots and Automated Ad Placement
Practical Workshops on Marketing Automation Tools

AI in Content Creation and SEO

AI-Powered Content Generation
SEO Techniques and AI Tools for SEO
Practical Workshops on Content and SEO Strategy

Advanced Ad Targeting and Social Media Management

AI in Ad Targeting and Dynamic Pricing
AI Tools for Social Media Management
Practical Workshops on Ad Campaigns and Social Media Strategy

CRM and Customer Retention

CRM Fundamentals
AI for Lead Scoring and Predicting Churn
Practical Workshops on CRM Tools

Practical Applications and Future Trends

Group Projects on AI in Digital Marketing
Future Trends in AI and Ethical Considerations
Final Project and Course Wrap-Up

Bonus Add-On’s with every course:

Soft Skills Training

Soft skills are crucial for success in placements, as they complement technical skills and help candidates stand out during interviews and in professional environments. Here's a comprehensive outline for a soft skills training program tailored for placement preparation: which is provided by us.

Importance of Soft Skills
Communication Skills
Verbal Communication
Non-Verbal Communication
Presentation Skills
Written Communication
Interpersonal Skills
Teamwork & Collaboration
Leadership Skills
Problem-Solving & Critical Thinking

Resume Writing Session

Resume writing sessions will be delivered to help students craft effective resumes that highlight their skills, experiences, and qualifications. Below is a detailed outline for a resume writing session designed to prepare students for placement:

Types of Resumes
Key Components of a Resume
Objective Statement or Summary
Tailoring Students Resume
Highlighting Relevant exposure
Writing Effective Bullet Points
Formatting & Design
Do & Don’ts of Resume Writing

Interview Preparation Session

Preparing freshers for placement interviews involves equipping them with the knowledge, skills, and confidence needed to perform well in interviews. Here’s a comprehensive outline for an interview preparation session specifically designed for our students.

Purpose of an Interview

Types of Interviews

Technical Interviews
HR Interviews
Behavioural Interviews
Group Discussions (GD)
Panel Interviews
Online/Virtual Interviews

Understanding the Interview Process

Pre-Interview Preparation
Researching the Company
Understanding the Job Description
Reviewing Your Resume
Preparing Your Portfolio

Types of Interview Questions

Traditional Questions
Behavioural Questions
Technical Questions
Technical Questions

Mastering Common Interview Questions
Master the Art of speaking
Non-Verbal Communication
Virtual Interview Preparation
Handling Difficult Questions
The Importance of Asking Questions
Mock Interviews
Post-Interview Etiquette
Dealing with Interview Anxiety

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What Our Students Are Saying

Listen to our student's voices as they share how Siva Academy has transformed their learning journey. Their stories reflect the impact of our top-notch education, dedicated faculty, and vibrant campus life.

Read All Reviews

K.H. Nikitha

I recently had the opportunity to undergo training at Siva Academy, in Digital Marketing and it was an incredibly positive experience. Under the guidance of the knowledgeable Instructor, I found the learning environment to be both comfortable and friendly. From quality of instruction to the welcoming atmosphere, I would recommend Siva Academy to anyone seeking comprehensive and practical training in their field of interest and desire.

Saniya Mirza

The Program was very good, and it helped me to get motivated. Gratitude for valuable learning experience at Siva Complete Solutions and Siva Academy. Thank you to the mentor and HR for fostering a welcoming atmosphere and providing support. Enjoyable time spent with mentors. Positive experience with Siva Complete Solutions Company.

Kavita Chunari

Siva Academy is a creative powerhouse, seamlessly intertwining animation and graphic design. Guided by passionate instructors, the curriculum transforms theoretical knowledge into captivating designs through hands-on projects. The emphasis on pushing artistic boundaries and crafting compelling narratives sets the academy apart. With a collaborative environment that fuels creativity, Siva Academy propels aspiring artists to the forefront of graphic design and animation.

Charan Kumar A S

UI/UX design at Siva Academy is like turning ideas into interactive wonders. The courses are like puzzle pieces fitting together, creating a beautiful picture of knowledge. By joining Siva Academy, I not only mastered the art of design but also created a successful career path filled with user-friendly success stories!

Mazhar Shivalli

Joining Siva Academy was the best decision for my career. The comprehensive education, practical insights, and a network of ambitious peers provided the foundation for my success. Siva Academy isn't just an institute; it's the beginning of your triumphant professional journey.